Resellers

Empower your clients with Vertical Vendors


Are you an agent, agency, or reseller looking to bring truly innovative, sustainable, and high-performing POS solutions to your clients?


Vertical Vendors offers a unique opportunity to elevate your offerings, boost your client's brand presence, and drive impressive sales results.

What are Vertical Vendors?

Vertical Vendors are patented, spring-loaded display units designed to showcase products in a way that's both attention-grabbing and practical. They're perfect for a wide range of products, from multipack cans and bottles to single-unit items and beyond.

Here's how partnering with Vertical Vendors can benefit you...



Offer your clients a unique and innovative solution:

Differentiate yourself from the competition by offering something truly unique that will capture attention and drive sales.



Enhance your clients sustainability credentials:

Align yourself with a company committed to eco-friendly practices and help your clients meet their sustainability goals.



Drive tangible results for your clients:

Showcase proven case studies and testimonials that demonstrate the significant sales uplift Vertical Vendors can deliver.



Access to a wide range of customisable solutions:

Offer your clients bespoke solutions tailored to their specific needs and brand identity.



Partner with a trusted industry leader:

Work with a well-established and respected company with a proven track record of success across the globe.



"...the decision was not made purely down to sustainability - benefits this model of having a permanent solution that can cater for several SKUs is viewed as a 'win win' - more sustainable, helps sell more product as it is always there and is more cost effective." This reinforces the comprehensive value proposition of Vertical Vendors, going beyond just sustainability.



Coca-Cola

Shell UK installed 1000+ units in petrol forecourts...

 A global petrol retailer wanted to reduce the CO2 impact of its in-store displays and create a long-term sustainable solution for their stores. 

Frequently Asked Questions

  • What are the key benefits of Vertical Vendors for my clients?

    Vertical Vendors offer a range of benefits, including:


    Increased Sales: The unique design and eye-catching displays have been proven to drive significant sales uplift.  


    Enhanced Brand Presence: The customisable branding options ensure your clients' products stand out from the competition.  


    Improved Sustainability: The durable, reusable units help reduce waste and support eco-friendly practices.  


    Cost-Effectiveness: The long lifespan and reduced need for replacements result in lower overall costs compared to traditional cardboard displays. 


    Improved Efficiency: The easy-to-load design saves staff time and effort.  


  • What are the benefits for ME as a reseller?

    Great question! We value our partners and resellers and believe in creating mutually beneficial relationships. Here's how you gain by teaming up with us:


    Elevate your reputation: Align yourself with a globally recognised and respected name in the industry.


    Boost your client offerings: Provide cutting-edge, sustainable, and effective merchandising solutions that set you apart from the competition.


    Drive revenue growth: Increase your earnings potential through attractive commission structures and joint business development opportunities.


    Expand your network: Tap into our extensive network of industry connections and unlock new business opportunities.


    Access premium support: Enjoy dedicated support from our expert team, ensuring smooth collaboration and quick response times.


    Stay ahead of the curve: Be among the first to access our latest innovations and offer your clients the most up-to-date solutions.


    Contribute to a sustainable future: Partner with a company committed to environmental responsibility and make a positive impact.


    We believe in fostering true partnerships where we work together to achieve shared success. If you're passionate about innovation, sustainability, and delivering exceptional results for your clients, we'd love to hear from you!


  • What types of products are Vertical Vendors suitable for?

    While they are most commonly used for multipack cans and bottles, Vertical Vendors can also be adapted to showcase a variety of products, including single-unit items and certain FMCG products.  

  • Can the units be customised to match my clients' branding?

    Absolutely! Vertical Vendors offer a range of customisation options using channel inserts. This ensures the displays perfectly align with your clients' brand identity.  

  • Are Vertical Vendors easy to set up and maintain?

    Yes, the units require no in-store assembly and are virtually maintenance-free once in place.  

  • How long do the units last?

    Vertical Vendors are built to last. They are made from robust sheet metal and have an expected lifespan of 5 + years. Some units have even been in use for over 10 years!  

  • What are the sustainability benefits of Vertical Vendors?

    Vertical Vendors are designed with sustainability in mind. They are made from recyclable materials and help reduce waste associated with disposable cardboard displays. Additionally, their long lifespan contributes to a lower environmental impact.  

  • Where can I find case studies or testimonials to support my pitch?

    You can find compelling case studies and testimonials from major brands like Coca-Cola, Anheuser-Busch, and Red Bull in the Vertical Vendors on the site here. These highlight the significant sales uplift, cost savings, and sustainability benefits that Vertical Vendors have delivered.  


    If you are after something more specific please contact us here 

Want to learn more?

The founders

James Cooper

James established VV's parent company, Metalfacture Limited, in 1997 as a specialist manufacturer of sheet metal goods. James determines the company's strategy in terms of manufacturing capacity, overseas dealer appointments and raw material supply


Ben Jones-Fenleigh

Ben oversees sales, operations and manufacturing. Ben drives the social media campaigns which have attracted retailers, drink manufacturers and dealers alongside pricing and customer management

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