CASE STUDY


Spar sees 300% increase on Madri sales

The Brief...

Spar sought to increase Madri beer sales within their petrol forecourt stores.

Our Solution...

We installed Vertical Vendor units in Spar's petrol forecourt locations to enhance the visibility and prominence of Madri beer.

The Results...


Spar saw a 300% increase on Madri sales in their petrol forecourt sites. 

Before Vertical Vendors was installed, Madri didn't feature in the retailers Top 20 selling alcohol brands. 

After the 2 month period, it became their top selling brand.


Comparing 2 months prior to Vertical Vendors being installed (1 Aug - 30 Nov 2023), Madri didn't feature in the retailers' Top 20 selling alcohol brands. After a 2 month trial, it became their top-selling brand! 

“ I don't know why we didn't buy these units years ago!!"

The founders

James Cooper

James established VV's parent company, Metalfacture Limited, in 1997 as a specialist manufacturer of sheet metal goods. James determines the company's strategy in terms of manufacturing capacity, overseas dealer appointments and raw material supply


Ben Jones-Fenleigh

Ben oversees sales, operations and manufacturing. Ben drives the social media campaigns which have attracted retailers, drink manufacturers and dealers alongside pricing and customer management

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