More Than a Supplier: Building a Long-Term Partnership with Vertical Vendors

Vertical Vendors • 6 August 2025

More Than a Supplier: Building a Long-Term Partnership with Vertical Vendors

A point-of-sale display can often feel like a temporary solution, a single-use unit that’s here one moment and gone the next. But what if there was a better way? A solution that not only boosts sales but also offers a sustainable, long-term investment.


At Vertical Vendors, we build partnerships, not just products. Our approach goes beyond a single unit; it’s about providing a permanent, flexible, and cost-effective merchandising solution that grows with your business. We're changing how the biggest brands in the world merchandise their products, sustainably.


A Smart Approach to Sustainability and Cost 

Many companies face the challenge of finding cost-effective ways to meet their Corporate Social Responsibility targets. Our patented, award-winning retail units offer a solution. Built from steel, they are robust, designed for re-use, and are fully recyclable. We have units that have been in stores for over a decade. This longevity drastically cuts down on the waste, production, and logistical costs associated with constantly replacing cardboard displays.


We are a certified Carbon Measured business and have our own circular design thinking process. This means every unit has been externally verified, and we know the carbon footprint of each one. As one client noted, our permanent solution is a “win win”. It's more sustainable, helps sell more product, and is more cost effective.


Flexible Solutions for Your Business

We know every client has different needs, which is why our approach is both affordable and practical. We offer a range of pricing options to suit your business.


●     Buy outright: The traditional approach for a long-term asset.

●     Rental deals: Ideal for specific campaigns or shorter-term needs.

●     B2B Subscription model: A unique solution where we supply the units and charge a monthly subscription fee. This allows you to sell the branding to your brand partners. We can also take the units out after 12 months.


A Partnership with Proven Success

We have been partnering with world-leading brands for years. Our units have a proven lifespan, with most still in use after five years. Our work with Shell UK is a prime example. They have over 1000 units installed across their petrol forecourts, which have been in-store for over five years and have been rebranded multiple times. This extended the life of their in-store display from a typical one-month campaign to a long-term solution, significantly decreasing the use of cardboard displays and reducing their long-term CO2 footprint.


Ready to Find a Better Way?

We're changing the merchandising industry with our innovative designs and partnership approach. If you’re a brand, retailer, or partner looking for a guaranteed, quality solution that is sustainable and built for the long haul, we're here to help.


Join our movement of sustainable, innovative merchandising.


Get in touch today to discuss how we can build a lasting partnership.


More from the blog

Vertical Vendor metal unit, perfectly faced up, with the staff member smiling
by Vertical Vendors 8 December 2025
With KPMG predicting a 2026 hiring freeze, discover how spring-loaded displays act as a "silent staff member," saving hours of manual facing up
A Vertical Vendors display unit in a busy retail environment with a small digital screen or QR code
by Vertical Vendors 1 December 2025
Explore how durable merchandising units are evolving into crucial physical 'ad endpoints' for the high-value, data-driven Retail Media Network.
Durable steel Vertical Vendors unit displaying multiple product campaigns with easily changeable gra
by Vertical Vendors 26 November 2025
Stop guessing your CSR impact. See the hard data proving Vertical Vendors' permanent steel units reduce waste, cut carbon, and outperform 65 cardboard FSDUs.
Vertical Vendors UK Manufacturing
by Vertical Vendors 24 November 2025
Combat global supply chain volatility, eliminate hidden costs, and secure predictable lead times by choosing UK-based retail display manufacturing.
A shopper reaching for a product in a perfectly stocked, spring-loaded Vertical Vendors display
by Vertical Vendors 17 November 2025
Unlock impulse sales with the psychology of P.O.S. merchandising. Learn 3 ways to trigger a buy and why display consistency is the key to consumer behaviour.
Technology that Drives Efficiency and Insight
by Vertical Vendors 20 October 2025
Merchandising That Works: The Technology that Drives Efficiency and Insight
a solution to a throw away culture
by Vertical Vendors 20 October 2025
Merchandising That Works: Our Partner's Competitive Edge
 Vertical Vendors partners
by Vertical Vendors 20 October 2025
Merchandising That Works: The Partner's Competitive Edge
A dynamic in-store image of a spring-loaded Vertical Vendors display, fully stocked
by Vertical Vendors 18 September 2025
Discover how smart, sustainable, and reliable in-store displays from Vertical Vendors can boost your brand's sales.
An organised retail aisle with a compact Vertical Vendors display, showing an efficient use of space
by Vertical Vendors 18 September 2025
Learn how Vertical Vendors' spring-loaded displays can simplify your store operations, save valuable staff time, and increase profit.