Kingfisher's Retail Media Move: How VV Powers the Future of In-Store Engagement

The retail sector is experiencing a significant shift with the growing influence of retail media networks. The recent Retail Gazette story on Kingfisher's appointment of a new retail media boss highlights this development. 

The move signals a recognition of the substantial value within retail media, and while much of the focus remains digital, the physical store environment presents a powerful opportunity for brands and retailers to connect directly with shoppers at the point of purchase. 

Vertical Vendors' display solutions are designed to maximise this in-store potential.

Kingfisher's Strategic Retail Media Play

According to Retail Gazette, Kingfisher is strategically expanding its retail media capabilities, aiming to provide brands with more opportunities to reach customers directly within its stores. This initiative reflects a broader industry trend of retailers leveraging their physical spaces as advertising platforms. It also indicates a need for effective in-store solutions that can deliver on the promise of retail media networks. 

Elevating the In-Store Experience with VV

Vertical Vendors' units are specifically engineered to enhance the in-store shopping experience and provide a robust platform for ALL retail media strategies:

• Enhanced Product Visibility: Our spring-loaded design ensures products are always presented attractively and prominently, capturing shopper attention and driving impulse purchases. 

• Dynamic Branding and Campaigns: Replaceable card inserts allow for swift and easy rebranding, enabling brands to execute targeted campaigns and promotions with agility. 

• Data and Insights: Upcoming technological developments, such as stock control alerts and hidden navigation tracking, will provide retailers and brands with valuable data on product performance and shopper behaviour. 

VV: A Key Component of Retail Media Networks

Vertical Vendors offers a compelling proposition for retail media networks. For retailers, our units provide an additional revenue stream and a way to offer brands a high-impact, measurable advertising platform. For brands, VV units deliver increased visibility, drive sales, and ensure their products stand out in a retail setting. 

The Omnichannel Opportunity

The most effective retail media strategies bridge the gap between online and offline. Vertical Vendors facilitate this omnichannel approach by enhancing the physical store's role in the customer journey.

Discover how Vertical Vendors can integrate with your retail media network to drive sales and enhance shopper engagement. Get in touch.